Abstract
This chapter deals with the essential process of strategic planning; it portrays strategic planning as a necessity in any kind of project, and links it with the vision and mission of the company in charge of a project development, whatever it might be, as well as with actions to be taken to reach objectives and achieve goals. It also comments on the stages needed for strategic planning to take place; these are intelligence, gathering, implementation and control, describing methods to fulfill each one. A case devoted to a commercial venture is proposed; it is divided into two parts. The first one is the execution of a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), and the second part is the development of the project.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
System in which company information is stored in a server outside the company which also provides all the necessary software resources that are managed by the cloud server.
References
BBC Mobile. (2010). BP rejects oil drill partner’s ‘negligence’ claim. http://www.bbc.co.uk/news/10356365. Accessed 8 Dec 2010.
Boston University. Terms you should know. www.bu.edu/hr/glossary/STU. Accessed 9 Dec 2010.
Freidooni. (2010). Business administration. Provides a series of steps and tips about objectives evaluation, preparing an effective business plan, creating a strategic plan for a new business, describes strategic planning cycle, diversification strategy, etc. http://www.afreidooni.blogfa.com/8811.aspx. Accessed 17 July 2010.
Google. Easy strategic planning. Offers a large assortment of images from various sources for strategic management. The images are composed of Graphics, Tables, Diagrams and also with demos from different software manufacturers, and some of them illustrating about a balanced scorecards. This website can give a very good and complete idea of what is understood by ‘Strategic Planning’ and ‘Scorecard’. http://www.google.es/images?hl=es&rlz=1W1ACAW_esES366ES366&q=easy+strategic+planning+images&um=1&ie=UTF8&source=univ&ei=IfVGTILvApWk4Qa605jZCQ&sa=X&oi=image_result_group&ct=title&resnum=1&ved=0CC0QsAQwAA. Accessed 19 June 2010.
McNamara, C. Basic Description of Strategic Planning (including key terms to know). Provides a general view of the strategic planning process. http://managementhelp.org/plan_dec/str_plan/basics.htm. Accessed 12 July 2011.
Novamind. Strategic planning using mind mapping software. Interesting approach, especially its graphic depiction of SWOT analysis and its internal and external environment, which is very comprehensive. http://www.novamind.com/planning/strategic-planning.php. Accessed 2 July 2011.
Quick MBA – Strategic Management – PEST Analysis. Provides a useful guide for factors to be considered when analysing external environment to the Project, in the following areas: Political, Economic, Social and Technology. http://www.quickmba.com/strategy/pest/. Accessed 21 Nov 2010.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2013 Springer Science+Business Media Dordrecht
About this chapter
Cite this chapter
Munier, N. (2013). Project Strategic Planning. In: Project Management for Environmental, Construction and Manufacturing Engineers. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-4476-9_4
Download citation
DOI: https://doi.org/10.1007/978-94-007-4476-9_4
Published:
Publisher Name: Springer, Dordrecht
Print ISBN: 978-94-007-4475-2
Online ISBN: 978-94-007-4476-9
eBook Packages: Earth and Environmental ScienceEarth and Environmental Science (R0)