Abstract
Socioscientific issues, such as global warming, constitute some of the most significant issues we face in our culture, yet they often appear to be poorly understood by the general public. Why might this be? The public knowledge of socioscientific issues in large part derives from the coverage of these topics in the news media – newspapers, radio and video broadcast (either in the traditional formats or on-line). This chapter, using various case studies, discusses common practices engaged in by journalists (and news media companies) – practices which are essentially within the very DNA of journalistic practice – that contribute to problems with accurate representation of socioscientific issues in the news media and the difficulties the general public has in understanding those issues when they use the news media as a source of information. In discussing the case studies questions arise such as if news media should be trusted to convey those topics, if news media reports should be used to teach subjects such as global warming to students and if so how, or even if students should be learning about those issues in science classrooms at all or if some other venue is more appropriate.
This chapter is an update and considerable reorganization of “Insights on the media’s practices and representations of (global warming) science: Confusing the public, educating school children?” in 2011, Volume 3(1), pp. 52–79 of the Journal for Activist Science and Technology Education.
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Notes
- 1.
In my journalism program I attended a talk by one of Canada’s most prominent science journalists at which he indicated that he saw his role as a science journalist as being mainly that of entertainment, with informing the public about science being somewhat incidental rather than of necessity.
- 2.
Two years later I finished the program, graduating in 2013.
- 3.
My thanks to Robert J. P. Lyon, former English Department Head of Fergus High School, for introducing me to this term and discussing the issue with me. This discussion helped clarify my thinking on the significance of this issue.
- 4.
I could, but will not, relate many instances which lead me to believe that such an assumption about the ethical standards being sufficient is completely unwarranted.
- 5.
It is worth noting that 3 months later the Canadian Cardiovascular Society released new guidelines for treatment of atrial fibrillation, which affects 250,000 Canadians, and in those recommended that “drug x” be prescribed instead of warfarin to reduce stroke risk because it has fewer [known] side effects (Picard 2011).
- 6.
Such a condition also exists in the “Copy Story Modification” section of this chapter where the author’s more thorough understanding of the topics (through having read both Guardian newspaper stories in detail and other background knowledge) were over-ruled by the host/producer who had read neither.
- 7.
A science journalist who hosts a science show on a speciality network related to me that only 1 of his 14 producers (for different segments of the show) had a background in science. Given this, it is highly unlikely that a news show producer “up the pipe” for general news broadcasts has a science background.
- 8.
Note that this means that the limitations of the production of the print news story subsequently acts as a mediator for what is possible for the content of the radio newscast story.
- 9.
Socioscientific research studies on topics such as global warming are often quite complex with large data sets. For the sake of this chapter I’ve chosen a socioscientific study (one related to education) which has a data set which is manageable for this discussion. Issues present in the news media reporting of a small study such as the one discussed here are as likely (or, I would suggest, more likely) to occur when discussing larger and more complex research reports on issues such as global warming.
- 10.
My thanks to Don Duggan-Haas for the conversation from which this topic arose. I had posted the “Wired” article on my Facebook wall and he copied it to his wall with the comment that it “has a different spin than an earlier article” he had read. Then a friend of his posted the New York Times article on the discussion thread; that article was the article which Don had read. I read both of the popular news media articles, then the original research article and supplementary materials. This analysis and discussion derives from those readings.
- 11.
That’s not to say that there are not J-schools that take a more conceptual approach to teaching journalism so that its students are more reflective about their practices. For instance, Columbia Journalism Professor Judith Matloff (2011), commenting on her academic program, said “…generally you have to remember the curriculum of the school is a much more theoretical one and it’s more craft-oriented, safety training is not something which is usually incorporated in an academic program” suggesting that they deal with more conceptual and theoretical issues in the Columbia School of Journalism program than did the program I was in.
- 12.
Formal investigations by multiple authorities (both governmental and academic) concluded there was nothing in the emails regarding inappropriate analysis or the conclusions that were drawn about global warming from those analyses. Wikipedia has a full discussion for those interested in this issue.
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Bowen, G.M. (2014). Trajectories of Socioscientific Issues in News Media: Looking into the Future. In: Bencze, J., Alsop, S. (eds) Activist Science and Technology Education. Cultural Studies of Science Education, vol 9. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-4360-1_16
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