Skip to main content

The ‘Communicative Turn’ in Contemporary Techno-science: Latin American Approaches and Global Tendencies

  • Chapter
  • First Online:

Abstract

Between the Second World War and the end of the Cold War, dramatic changes have occurred both in the mode of production of scientific knowledge and in the relationships between knowledge, innovation, the economy and civil society. We hypothesize that the reconfigurations in science made possible by a closer relationship with capitalism stimulated a ‘communicative turn’ in science communication. Public communication of science and technology (S&T) has transformed into a structural value within the core axiological pluralism of contemporary technoscience: journalistic values, persuasion, publicity, opinion etc. converge within the axiological core of techno-science. Therefore, science communication is today not only a ‘right’ for the publics and a ‘moral duty’ for scientists, but a need for society and an unavoidable, intrinsic process in the metabolism of contemporary capitalist democracies. We map the present forms of techno-scientific practices and discourses, and show how public communication of S&T has a central role (within fluid, conflictive, global and mediatized scenarios) in understanding both the production of knowledge and the governance of contemporary techno-science. We describe three different aspects of communication: in research institutions, in global mass media, and in civil society and ‘participatory movements’. We show how new mediators and communicators (or no mediators at all), new stakeholders in science communication and new ‘sources’ of scientific knowledge emerge today in this interesting scenario. Finally, in a preliminary analysis to be completed in further work, we present examples and possible case studies from Latin America. The region is exposed to global pressures and trends similar to those in the developed countries (S&T policies; intellectual property rights; relationships between government, university and market; public participation, inclusion and engagement in S&T etc.) but, at the same time, is subject to very diverse and very specific boundary conditions and historical trajectories.

In the case of Yurij Castelfranchi, part of his research was funded through a grant of the Federal University of Minas Gerais: ‘Programa Institucional de Auxílio à Pesquisa de Doutores Recém- Contratados- PRPq/UFMG’.

This is a preview of subscription content, log in via an institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD   169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

Notes

  1. 1.

    See Castelfranchi (2008) for an analysis and sources of this and following claims.

  2. 2.

    See also the analysis and theoretical explanation by Jacobi and Schiele (1988).

References

  • Bauer, M. (2008). Survey research on public understanding of science. In M. Bucchi & B. Trench (Eds.), Handbook of public communication of science and technology. London/New York: Routledge.

    Google Scholar 

  • Bauer, M., & Bucchi, M. (Eds.). (2007). Journalism, science and society: Science communication between news and public relations. New York: Routledge.

    Google Scholar 

  • Beck, U. (1999). World risk society. London: Polity Press/Blackwell.

    Google Scholar 

  • Bell, D. (1994). El advenimiento de la sociedad post-industrial. Madrid: Alianza.

    Google Scholar 

  • Bentley, P., & Kyvik, S. (2011). Academia staff and public communication: A survey of popular science publishing across 13 countries. Public Understanding of Science, 20, 48–63.

    Article  Google Scholar 

  • Bourdieu, P. (2007). Sobre la televisión. Barcelona: Anagrama.

    Google Scholar 

  • Brossard, D. (2009). Media, scientific journals and science communication. Public Understanding of Science, 18(3), 258–274.

    Article  Google Scholar 

  • Bucchi, M. (1998). Science and the media: Alternative routes in scientific communication. London: Routledge.

    Google Scholar 

  • Bucchi, M. (2000). A public explosion: Big-bang theory in the UK daily press. In M. Dierkes &C. von Grote (Eds.), Between understanding and trust: The public, science and technology. London: Routledge.

    Google Scholar 

  • Bucchi, M. (2002). Science in society: An introduction to the social studies of science. London/New York: Routledge.

    Google Scholar 

  • Bucchi, M. (2008). Of deficits, deviations and dialogues: Theories of public. In M. Bucchi & B. Trench (Eds.), Handbook of public communication of science and technology. London/New York: Routledge.

    Google Scholar 

  • Bucchi, M. (2009). Beyond technocracy: Science, politics and citizens. London/New York: Springer.

    Google Scholar 

  • Bucchi, M., & Mazzolini, R. (2003). Big science, little news: Science coverage in the Italian daily press, 1946–1997. Public Understanding of Science, 12(1), 7–24.

    Article  Google Scholar 

  • Castelfranchi, Y. (2002). Scientists to the streets: Science, politics and the public moving towards new osmoses. JCOM—Journal of Science Communication, 1(2), 1–14.

    Google Scholar 

  • Castelfranchi, Y. (2008). As serpentes e o bastão. Tecnociência, neoliberalismo e inexorabilidade, Ph.D. thesis, Campinas State University (UNICAMP).

    Google Scholar 

  • Castelfranchi, Y., & Pitrelli, N. (2007). Come si comunica la scienza? Roma–Bari: Laterza.

    Google Scholar 

  • Castells, M. (1997). La era de la información: Economía, sociedad y cultura. Madrid: Alianza.

    Google Scholar 

  • Cesarino, L. N. (2007). Nas fronteiras do ‘humano’: Os debates britânico e brasileiro sobre a pesquisa com embriões. Mana, 13(2), 347–380.

    Article  Google Scholar 

  • Cheng, D., Claessens, M., Gascoigne, T., Metcalfe, J., Schiele, B., & Shi, S. (Eds.). (2008). Communicating science in social contexts: New models, new practices. New York: Springer.

    Google Scholar 

  • Clemens, E. (1986). Of asteroids and dinosaurs: The role of the press in the shaping of scientific debate. Social Studies of Science, 16(3), 421–456.

    Article  Google Scholar 

  • Cloître, M., & Shinn, T. (1985). Expository practice: Social, cognitive and epistemological linkage. In T. Shinn & R. Withley (Eds.), Expository science: Forms and functions of popularization (Sociology of sciences yearbook, Vol. 4). Dordrecht/Boston: Reidel.

    Google Scholar 

  • Collins, H., & Pinch, T. (1993). The golem: What you should know about science. Cambridge: Cambridge University Press.

    Google Scholar 

  • Da Silva Medeiros, F., & Massarani, L. (2010). Pandemic on the air: A case study on the coverage of new influenza A/H1N1 by Brazilian prime time TV news. Jcom, 9(3), 1–9.

    Google Scholar 

  • Dierkes, M., & von Grote, C. (2000). Between understanding and trust: The public, science and technology. London: Routledge.

    Google Scholar 

  • Echeverría, J. (2003). La revolución tecnocientífica. Madrid: Fondo de Cultura Económica.

    Google Scholar 

  • Epstein, S. (1995). The construction of lay expertise: AIDS activism and the forging of credibility in the reform of clinical trials. Science, Technology & Human Values, 20(4), 408–437.

    Article  Google Scholar 

  • Epstein, S. (1996). Impure science: AIDS, activism and the politics of knowledge. Berkeley: University of California Press.

    Google Scholar 

  • Etzkowitz, H. (2001). The second academic revolution and the rise of entrepreneurial science. Science, Technology and Society Magazine, IEEE, 20(2), 18–29.

    Article  Google Scholar 

  • Friedman, S., Dunwoody, S., & Rogers, C. (Eds.). (1999). Communicating uncertainty: Media coverage of new and controversial science. New Jersey/London: Lawrence Erlbaum.

    Google Scholar 

  • Funtowicz, S., & Ravetz, J. (1993). Science for the post normal age. Futures, 25, 739–755.

    Article  Google Scholar 

  • Gibbons, M., Limoges, C., Nowotny, H., Schwartzman, S., Scott, P., & Trow, M. (1994). The new production of knowledge: The dynamics of science and research in contemporary societies. London/Thousand Oaks: Sage.

    Google Scholar 

  • Giddens, A., Beck, U., & Lash, S. (1997). Modernización reflexiva. Política, tradición y estética en el orden social moderno. Madrid: Alianza.

    Google Scholar 

  • Hallin, D. (2008). Neoliberalism, social movements and change in media systems in the late twentieth century. In D. Hesmondhalgh & J. Toynbee (Eds.), The media and social theory. London/New York: Routledge.

    Google Scholar 

  • Heckenberger, M. J., et al. (2003). Amazonia 1492: Pristine forest or cultural parkland? Science, 301(5640), 1710–1714.

    Article  CAS  Google Scholar 

  • Jacobi, D., & Schiele, B. (Eds.). (1988). Vulgariser la science: Le proces de l’ignorance. Seyssel: Champ Vallon.

    Google Scholar 

  • Jasanoff, S. (1995). Procedural choices in regulatory science. Technology in Society, 17(3), 279–293.

    Article  Google Scholar 

  • Jensen, P. (2011). A statistical picture of popularization activities and their evolutions in France. Public Understanding of Science, 20, 26–36.

    Article  Google Scholar 

  • Kiernan, V. (1997). Ingelfinger, embargoes, and other controls on the dissemination of science news. Science Communication, 18(4), 297–319.

    Article  Google Scholar 

  • Kiernan, V. (2000). The Mars meteorite: A case study in controls on dissemination of science news. Public Understanding of Science, 9, 15–41.

    Article  Google Scholar 

  • Kiernan, V. (2003). Diffusion of news about research. Science Communication, 25(1), 3–13.

    Article  Google Scholar 

  • Kreimer, P., Levin, L., & Jensen, P. (2011). Popularizations by Argentine researchers: The activities and motivations of CONICET scientists. Public Understanding of Science, 20, 37–47.

    Article  Google Scholar 

  • Kunth, D. (1992). La place du chercheur dans la vulgarisation scientifique. Rapport CNRS. Retrieved from http://sciences-medias.ens-lsh.fr/scs/article.php3?id_article=276.

  • Latour, B. (1992). Ciencia en acción. Barcelona: Labor.

    Google Scholar 

  • Leite, M. (2007). Arautos da razão: A paralisia no debate sobre transgênicos e meio ambiente. Novos estud.—CEBRAP, 78, 41–47.

    Google Scholar 

  • Lengwiler, M. (2008). Participatory approaches in science and technology: Historical origins and current practices in critical perspective. Science, Technology & Human Values, 33, 186–200.

    Article  Google Scholar 

  • Lewenstein, B. (1995). From fax to facts: Communication in the cold fusion saga. Social Studies of Science, 25, 403–436.

    Article  Google Scholar 

  • López Cerezo, J. A. (Ed.). (2003). La democratización de la ciencia. San Sebastián: Erein.

    Google Scholar 

  • Massarani, L., & Polino, C. (organisers) (2008). Los desafíos del periodismo científico en Iberoamérica. Jornadas Iberoamericanas sobre la ciencia en los medios masivos. Río de Janeiro, RICYT, Scidev.net, CYTED, AECI, OEA.

    Google Scholar 

  • Massarani, L., Buys, B., Amorim, L. H., & Veneu, F. (2007). Growing, but foreign source dependent: Science coverage in Latin America. In M. Bauer & M. Bucchi (Eds.), Journalism, science and society: Science communication between news and public relations. New York/London: Routledge.

    Google Scholar 

  • Nieman, A. (2000). The popularization of physics: Boundaries of authority and the visual culture of science. Doctoral thesis, Faculty of Applied Sciences and Faculty of Humanities, University of the West of England, Bristol.

    Google Scholar 

  • Nowotny, H., Scott, P., & Gibbons, M. (2001). Re-thinking science: Knowledge and the public in an age of uncertainty. Oxford/New York: Wiley–Blackwell.

    Google Scholar 

  • Peters, H. P., Brossard, D., de Cheveigné, S., Dunwoody, S., Kallfass, M., Miller, S., & Tsuchida, S. (2008a). Interactions with the mass media. Science, AAAS, 321, 204–205.

    Article  CAS  Google Scholar 

  • Peters, H. P., Brossard, D., de Cheveigné, S., Dunwoody, S., Kallfass, M., Miller, S., & Tsuchida, S. (2008b). Science–media interface: It’s time to reconsider. Science Communication, 30, 266–276.

    Article  Google Scholar 

  • Petras, J., & Veltmeyer, H. (2006). Social movements and the state: Political power dynamics in Latin America. Critical Sociology, 32, 83–104.

    Article  Google Scholar 

  • Phillips, D. P., Kanter, E. J., Bednarczyk, B., & Tastad, P. L. (1991). Importance of the lay press in the transmission of medical knowledge to the scientific community. New England Journal of Medicine, 325, 1180–1183.

    Article  CAS  Google Scholar 

  • Polino, C. (2009). La ciencia en las noticias de América Latina: Una aproximación empírica para el caso de la salud. In J. A. López Cerezo & J. Gómez (Eds.), Apropiación social de la ciencia. Madrid: Biblioteca Nueva.

    Google Scholar 

  • Polino, C., & Castelfranchi, Y. (in press). Comunicación pública de la ciencia: Historia, prácticas y modelos. In E. Aibar, & M. A. Quintanilla (Eds.), Ciencia, Tecnología y Sociedad. Enciclopedia Iberoamericana de Filosofía. Madrid: Trotta.

    Google Scholar 

  • Polino, C., Fazio, M. E. & Chiappe, D. (2006). Análisis de la oferta informativa sobre ciencia y tecnología en los principales diarios argentinos. Observatorio de Ciencia, Tecnología e Innovación Productiva, SECYT. www.observatorio.secyt.gov.ar.

  • Ramalho, M., Polino, C., Cevallos, M. C., Cruz, P., Intriago, M., Terán, A., Chiappe, D., Neffa, G. & Massarani, L. (2011). La ciencia en los telediarios de Brasil y Ecuador. XII Reunión Bienal RedPop, Campinas.

    Google Scholar 

  • Royal Society (2006). Factors affecting science communication: A survey of scientists and engineers. Royal Society. www.royalsociety.org.

  • Schiele, B. (2006). Communicating science in the real context of society. In C. Donghong, J. Metcalfe, & B. Schiele (Eds.), At the human scale: International practices in science communication. Beijing: Science Press.

    Google Scholar 

  • Schiele, B. (2009). Journalisme scientifique: Le rôle des journalistes comme médiateurs doit être repensé. In A. Char & R. Côté (Eds.), La révolution internet. Québec: Presses de l’Université du Québec.

    Google Scholar 

  • Svampa, M., & Antonelli, M. (2009). Minería transnacional, narrativas del desarrollo y resistencias sociales. Buenos Aires: Biblos.

    Google Scholar 

  • Takahashi, B. (2010). Framing and sources: A study of mass media coverage of climate change in Peru during the V ALCUE. Public Understanding of Science, 20(3), 1–15.

    Google Scholar 

  • Torres Albero, A., Fernández Esquinas, M., Rey Rocha, J., & Martín Sempere, M. (2011). Dissemination practices in the Spanish research system: Scientists trapped in a golden cage. Public Understanding of Science, 20, 12–25.

    Article  Google Scholar 

  • Vara, A. M. (2007a). Periodismo científico: ¿Preparado para enfrentar los conflictos de interés? Revista CTS, 9(3), 189–209.

    Google Scholar 

  • Vara, A. M. (2007b). Sí a la vida, no a las papeleras: En torno a una controversia ambiental inédita en América Latina. Redes, 12(025), 15–49.

    Google Scholar 

  • Verón, E. (1999). Entre la epistemología y la comunicación. CIC, no. 4, Servicio de Publicaciones UCM, 149–155.

    Google Scholar 

  • Weinberg, A. (1972). Science and trans-science. Minerva, 10, 209–222.

    Article  Google Scholar 

  • Weingart, P. (2001). Die Stunde der Wahrheit? Zum Verhältnis der Wissenschaft zu Politik, Wirtschaft und Medien in der Wissensgesellschaft. Germany: Velbrück.

    Google Scholar 

  • Wynne, B. (1989). Sheep farming after Chernobyl: A case study in communicating scientific information. Environment Magazine, 31(2), 10–39.

    Google Scholar 

  • Ziman, J. (2000). Real science: What it is, and what it means. Cambridge: Cambridge University Press.

    Book  Google Scholar 

Download references

Acknowledgement

We would like to thank the referees for their very careful work on our text and for several important questions they raised, which generated insights both for this chapter and for future research.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Carmelo Polino .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2012 Springer Science+Business Media Dordrecht

About this chapter

Cite this chapter

Polino, C., Castelfranchi, Y. (2012). The ‘Communicative Turn’ in Contemporary Techno-science: Latin American Approaches and Global Tendencies. In: Schiele, B., Claessens, M., Shi, S. (eds) Science Communication in the World. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-4279-6_1

Download citation

Publish with us

Policies and ethics