Abstract
Companies face a dilemma between what society as a whole demands and the necessity of being economically efficient and creating value for all stakeholders. Why do only some companies claim they act in a socially responsible way? Because of international competition, policy makers do not act to improve environmental, social and societal issues until it becomes socially necessary, and companies act in a socially responsible way when social necessity is combined with a globally low reputation. This Chapter provides a theoretical insight into reflection on the roles of companies within a society. It addresses the legitimacy of companies in creating a green world under the constraint of maintaining democratic structures. To be legitimate in social actions they undertake privately, companies should go through a corporate politicization process.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
The social, societal and environmental aspects of Social Responsibility will be grouped in this Chapter under the ‘social’, except when it is stated otherwise.
- 2.
Whereas ‘legitimacy’ is part of major organization theories such as institutional theory (Meyer and Rowan 1977), resource dependence theory (Pfeffer and Salancik 1978), and organizational ecology (Carroll and Hannan 1989), ‘reputation’ plays a role in status theory (Shrum and Wuthnow 1988), in resource-based view (Hall 1992), and in game theory (Weigelt and Camerer 1988).
References
Alami, M. 2004. Genetically modified foods: how should the public have a say in influencing policy? Working Paper, Manchester Metropolitan University – School of Law.
Ashforth, B.E., and B.W. Gibbs. 1990. The double-edge of organizational legitimation. Organization Science 1: 177–194.
Avi-Yonah, R.S. 2005. The cyclical transformations of the corporate form: A historical perspective on corporate social responsibility. Delaware Journal of Corporate Law 30(3): 767–818.
Backman, J. 1975. Social responsibility and accountability. New York: New York University Press.
Barnett, M.L., J.M. Jermier, and B.A. Lafferty. 2006. Corporate reputation: The definitional landscape. Corporate Reputation Review 9(1): 26–38.
Berle, A., and G.C. Means. 1932. The modern corporation and private property. New York: Commerce Clearing House.
Boltanski, L., and E. Chiapello. 1998/2007. Le nouvel esprit du capitalism - The new spirit of capitalism. Trans. G. Elliott. France: Gallimard, nrf-essais. UK: Verso.
Brammer, S., and A. Millington. 2006. Firm size, organizational visibility and corporate philanthropy: An empirical analysis. Business Ethics: A European Review 15: 6–18.
Campbell, D., and R. Slack. 2006. Public visibility as a determinant of the rate of corporate charitable donations. Business Ethics: A European Review 15: 19–28.
Carroll, A.B.. 1979. A three dimensional conceptual model of corporate social performance. Academy of Management Review 4(4): 497–505.
Carroll, A.B.. 1999. Corporate social responsibility. Evolution of a definitional construct. Business & Society 38: 268–295.
Carroll, G.R., and M.T. Hannan. 1989. Density dependence in the evolution of populations of newspaper organizations. American Sociological Review 54: 524–541.
Committee for Economic Development (CED). 1971. Social responsibilities of business corporations. New York: Author.
Davis, G.F., M.V.N. Whitman, and M.N. Zald. 2006. The responsibility paradox: Multinational firms and global corporate social responsibility. Working Paper Series n 1031, Ross School of Business.
Deephouse, D.L., and S.M. Carter. 2005. An examination of differences between organizational legitimacy and organizational reputation. Journal of Management Studies 42: 329–360.
Dimaggio, P., and W.W. Powell. 1983. The iron-cage revisited: Institutional isomorphism and collective rationality in organizational fields. American Sociological Review 48: 147–160.
Epstein, E.M. 2007. The good company: Retoric or reality? Corporate social responsibility and business ethics redux. American Business Law Journal 44: 207–222.
Frederick, W.C. 1960. The growing concern over business responsibility. California Management Review 2: 54–61.
Frey, D. 2002. How green is BP? New York Times Magazine: section 6, 99, December 2.
Friedman, M. 1970. The social responsibility of business is to increase its profits. The New York Times Magazine, September 13.
Gutman, A., and F. Thompson. 2004. Why deliberative democracy? Princeton: Princeton University Press.
Habermas, J. 2001. The postnational constellation. Cambridge, MA: MIT Press.
Hall, R. 1992. The strategic analysis of intangible resources. Strategic Management Journal 13: 135–144.
Hemphill, T.A. 2005. Rejuvenating Wal-Mart’s reputation. Business Horizons 48(1): 11–21.
Heugens, P.P.M.A. 2002. Strategic issues management. Business & Society 41(4): 456–468.
Heugens, P., and N. Dentchev. 2007. Taming Trojan horses: Identifying and mitigating corporate social responsibility risks. Journal of Business Ethics 75: 151–170.
Hoffman, A.J. 2005. Climate change strategy: The business logic behind voluntary greenhouse gas reductions. California Management Review 47: 21–46.
Jensen, M.C. 2002. Value maximisation, stakeholder theory, and the corporate objective function. Business Ethics Quarterly 12: 235–256.
Johnson, H.L. 1971. Business in contemporary society: Framework and issues. Belmont: Wadsworth.
Kagan, R.A., N. Gunningham, and D. Thornton. 2003. Explaining corporate environmental performance: How does regulation matter? Law & Society Review 37: 51.
Laufer, R. 2005. Conflict and legitimacy in modern democratic societies. Javnost – The Public 12: 73–88.
Lewis, A., and J. Cullis. 1990. Ethical investments: Preferences and morality. Journal of Behavioral Economics 19: 395.
Lynch-Fannon, I. 2007. Corporate social responsibility movement and law’s empire: Is there a conflict? Northern Ireland Legal Quarterly 58(1).
Mackenzie, C., and A. Lewis. 1999. Morals and markets: The case of ethical investing. Business Ethics Quarterly 9: 439–452.
McGuire, J.W. 1963. Business and society. New York: McGraw-Hill.
Meyer, J.W., and B. Rowan. 1977. Institutionalized organizations: Formal structure as myth and ceremony. American Journal of Sociology 83: 340–363.
Millon, D. 1990. Theories of the corporation. Duke Law Journal 2: 201–262.
Millon, D. 2002. Why is corporate management obsessed with quarterly earnings and what should be done about it? George Washington Law Review 70: 890.
Monshipouri, M., C.E.J. Welch, and E.T. Kennedy. 2003. Multinational corporations and the ethics of global responsibility: Problems and possibilities. Human Rights Quarterly 25: 965.
Overdevest, C. 2004. Codes of conduct and standard setting in the forest sector: Constructing markets for democracy. Industrial Relations 59: 172–197.
Pfeffer, J., and G.R. Salancik. 1978. The external control of organizations: A resource dependence perspective. New York: Harper & Row.
Porter, M.E., and C. van der Linde. 1999. Green and competitive: Ending the stalemate. Journal of Business Administration & Policy Analysis 27–29: 215–237.
Preston, L.E., and J.E. Post. 1975. Measuring corporate responsibility. Journal of General Management 2: 45–52.
Scherer, A.G., and G. Palazzo. 2007. Toward a political conception of corporate responsibility – Business and society seen from an Habermasian perspective. Academy of Management Review 32: 1096–1120.
Shrum, W., and R. Wuthnow. 1988. Reputational status of organizations in technical systems. American Journal of Sociology 93: 882–912.
Suchman, M.C. 1995. Managing legitimacy: Strategic and institutional approaches. Academy of Management Review 20: 571–610.
Tkac, P. 2006. One proxy at a time: Pursuing social change through shareholder proposals. Economic Review 91: 1–20.
Vogel, D. 2005. The market for virtue: The potential and limits of corporate social responsibility. Washington, DC: Brookings Institution Press.
Waddock, S.A. 2002. Leading corporate citizens: Vision, values, value added. Boston: McGraw-Hill.
Weigelt, K., and C. Camerer. 1988. Reputation and corporate strategy: A review of recent theory and applications. Strategic Management Journal 9: 443–454.
White, J.B. 1999. From expectation to experience: Essays on Law and legal education. Ann Arbor: The University of Michigan Press.
Whitman, Mv.N. 2003. American capitalism and global convergence. Washington, DC: Group of Thirty.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2013 Springer Science + Business Media Dordrecht.
About this chapter
Cite this chapter
Gainet, C. (2013). Corporate Social Responsibility Boundaries. In: Cressy, R., Cumming, D., Mallin, C. (eds) Entrepreneurship, Finance, Governance and Ethics. Advances in Business Ethics Research, vol 3. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-3867-6_11
Download citation
DOI: https://doi.org/10.1007/978-94-007-3867-6_11
Published:
Publisher Name: Springer, Dordrecht
Print ISBN: 978-94-007-3866-9
Online ISBN: 978-94-007-3867-6
eBook Packages: Business and EconomicsEconomics and Finance (R0)