Abstract
Based on the analysis presented in the previous chapter, sustainability brands are defined: apologetic, defensive, good citizen, indifferent, iron-fist-in-velvet-glove and striver.
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Notes
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Or did, in the case of The Body Shop. The company was acquired by L’Oreal, a much more conventional chemical/cosmetics company, in 2006.
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One activist organization, The Environmental Working Group, expresses a far more scathing view at http://www.ewg.org/node/26670.
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For an overview, see The Environment Report, 19 May 2008 at http://www.environmentreport.org/story.php3?story_id=4025 or The Chicago Tribune at http://www.chicagotribune.com/features/lifestyle/green/chi-epa-official-resigns_webmay02,0,4655733.story?page=1.
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In a speech given in October, 2006, Chairman Chad Holliday said DuPont is constantly challenging itself with the question: Are we doing the right things to build a stronger company, help solve the world’s toughest challenges, and build a brighter future for people and our planet? http://www2.dupont.com/Sustainability/en_US/Newsroom/speeches/coh_101006.html.
References
US EPA (2006a) EPA-SAB-06-006 SAB review of EPA’s draft risk assessment of potential human health effects associated with PFOA and its salts. http://www.epa.gov/sab/panels/pfoa_rev_panel.htm
Chicago Tribune (2008) EPA official ousted while fighting Dow. Michael Hawthorne, 2 May 2008
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Johnson, E. (2012). Sustainability ‘Brands’. In: Sustainability in the Chemical Industry. Green Energy and Technology. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-3834-8_7
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DOI: https://doi.org/10.1007/978-94-007-3834-8_7
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