Banking on the Middle Class in Ho Chi Minh City

  • Allison TruittEmail author
Part of the ARI - Springer Asia Series book series (ARI, volume 2)


Over the past five years, the retail bank sector in Ho Chi Minh City has rapidly expanded. In an increasingly competitive environment, retail banks are advertising new financial instruments (e.g., mortgages, motor-vehicle financing, and personal loans) and investing in new interfaces for handling money, including internet banking and ATMs. How has the expansion of this sector contributed to the emergence of new class identities in Vietnam? This chapter examines retail banking as an entry point for exploring the contradictions of middle-class identity in urban Vietnam. It focuses on how this sector appeals to consumer desires for convenience and technology even while the actual use of retail banking is curtailed by widespread anxieties over security and risk in the country’s expanding economy.


Banking Sector Foreign Bank Debit Card Retail Banking Urban Middle Class 
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Copyright information

© Springer Science+Business Media B.V. 2012

Authors and Affiliations

  1. 1.Department of AnthropologyTulane UniversityNew OrleansUSA

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