Abstract
Since the 1990s and the rise in international tourism, Vietnam has seen a capitalist art market flourish and a steady increase in artists’ incomes. Formerly dependent on the State, Vietnamese artists have found themselves patrons to a growing international clientele. This has not necessarily translated into a local community of art collectors, however. Rather, as this chapter will demonstrate, artists themselves have become art and cultural consumers and taking part in a middle-class lifestyle that includes owning property and collecting antiques. Taking a few middle-class artists as case studies, this article examines how the art market has shaped the lifestyle of certain artists who have chosen to distinguish themselves from their peers in emulating foreign consumers.
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Taylor, N.A. (2012). Exhibiting Middle Classness: The Social Status of Artists in Hanoi. In: Nguyen-Marshall, V., Drummond, L., Bélanger, D. (eds) The Reinvention of Distinction. ARI - Springer Asia Series, vol 2. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-2306-1_7
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