Abstract
Management of universities and colleges sports competition needs the sufficient integration of all required resources. To integrate and coordinate different kinds of work, besides the necessary professional knowledge, there must also be some managerial capabilities and techniques. Although sports competitions are somehow different from other competitions, many capabilities are almost the same, which are actually the basic capabilities to manage successful competitions. With the methods of the literature review, expert interview, logical analysis, etc., a study is made on the professional ability of management universities and colleges sports competitions, and some theoretical references are provided to realize the aim of universities and colleges sports competition management.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Kesenne S (2006) Competitive balance in team sports and the impact of revenue sharing. J Sport Manag  (20):39–51
Humpreys B (2002) Alternative measures of competitive balance. J Sports Econ 3(2):133–148
Bennett G, Lachowetz T (2004) Marketing to lifestyles: action sports and generation Y. Sport Mark Q  (13):239–243
Clark JM, Cornwell TB, Pruitt SW (2005) The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms. J Acad Mark Sci 33(4):401–412
Milczarek M (2001) Where the kids are: grassroots events allow companies to reach teens on their own turf and cut through the clutter. Mark Mag 106(31):13
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2012 Springer Science+Business Media B.V.
About this paper
Cite this paper
Mou, D., Ma, Q., Fan, X. (2012). Professional Management Capability of Sports Competition in Universities and Colleges. In: Yang, Y., Ma, M. (eds) Green Communications and Networks. Lecture Notes in Electrical Engineering, vol 113. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-2169-2_45
Download citation
DOI: https://doi.org/10.1007/978-94-007-2169-2_45
Published:
Publisher Name: Springer, Dordrecht
Print ISBN: 978-94-007-2168-5
Online ISBN: 978-94-007-2169-2
eBook Packages: EngineeringEngineering (R0)