Abstract
A psychological view of sustainability communication opens up three perspectives. First, it deals with the social and societal construction of complex concepts like ‘environment’, ‘nature’ or ‘sustainable development’, which is realized through both direct and mediated communication; second it analyses (global) human-environment problems and their systemic interrelations hips, which elude immediate sensory perception and depend on visual and verbal communication; and, finally, it focuses on communication, which is an important tool to stimulate mankind to adopt sustainable behaviour patterns.
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Kruse, L. (2011). Psychological Aspects of Sustainability Communication. In: Godemann, J., Michelsen, G. (eds) Sustainability Communication. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-1697-1_6
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DOI: https://doi.org/10.1007/978-94-007-1697-1_6
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