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The Semiotics of Law in Legal Education pp 205–220Cite as

Trademarks: A Social Perspective

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Abstract

This chapter discusses trademark law and relates that discussion to semiotics. Trademark law has been treated in many contexts, even those who are directly relative to semiotics. However, this chapter will talk more specifically about trademark dilution, a relatively recent area of trademark protection and an area that has not been discussed at length as applied to semiotics. It is precisely the dimension of dilution that leads us to formulate social perspectives of the many legal solutions inherent to the trademark law. Semiotic insights sustain that analysis.

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Author information

Authors and Affiliations

  1. Dickinson School of Law, The Pennsylvania State University, Carlisle, PA, USA

    Elizabeth Karnezos

Authors
  1. Elizabeth Karnezos
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Correspondence to Elizabeth Karnezos .

Editor information

Editors and Affiliations

  1. Dickinson School of Law, Penn State University, W. South Street 333, Carlisle, PA, 17013, USA

    Jan M. Broekman

  2. University of Nevada, South Maryland Parkway, 89154–1003, Las Vegas 4505, NV, 89154–9900, USA

    Francis J. Mootz III

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Karnezos, E. (2011). Trademarks: A Social Perspective. In: Broekman, J.M., Mootz, F.J. (eds) The Semiotics of Law in Legal Education. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-1341-3_11

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