Abstract
“Sustainability”, “Sustainable Development”, and “Corporate Social Responsibility” are all terms that are increasingly being used in daily communication. Also, companies are finding that the use of environmental claims in their marketing efforts can pay dividends. Product performance related to “lower energy consumption”, “better recycling rates”, etc., are often declared. But, in considering Sustainability or Sustainable Development from a more holistic perspective, the broader picture needs examination.
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Wimmer, W., Lee, K.M., Quella, F., Polak, J. (2010). Sustainability as a Competitive Business Advantage. In: ECODESIGN -- The Competitive Advantage. Alliance for Global Sustainability Bookseries, vol 18. Springer, Dordrecht. https://doi.org/10.1007/978-90-481-9127-7_1
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DOI: https://doi.org/10.1007/978-90-481-9127-7_1
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