Abstract
Home healthcare services rely on clinical and administrative technologies generally known as “telemedicine”. The purpose of this chapter is to describe a case in the implementation of home care initiated by a major urban trauma hospital for patients with chronic diseases, thus to make the case for the use of service-dominant logic in the implementation of technologies in the service sector. The findings from this study are twofold. First, we found that the main barriers to the implementation of technology-based home healthcare services are not technological but anchored in the logic of marketing services to patients. Secondly, we concluded that by employing service-dominant logic in the provision of technology-based home-care services we could increase the pace of implementation of home care and the value of the services provided.
The relevance of the case study presented in the chapter is that of a lesson learned from the health-care services sector, but applicable to other sectors of the service economy.
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Turchetti, G., Geisler, E. (2013). Home healthcare services: an educative case for the development of a “service-dominant logic” approach in the marketing of high-tech services. In: Cinquini, L., Minin, A.D., Varaldo, R. (eds) New Business Models and Value Creation: A Service Science Perspective. Sxi — Springer per l’Innovazione / Sxi — Springer for Innovation, vol 8. Springer, Milano. https://doi.org/10.1007/978-88-470-2838-8_10
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DOI: https://doi.org/10.1007/978-88-470-2838-8_10
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