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External and Internal Analysis of the Environment

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Book cover Strategy for Action – I

Part of the book series: SpringerBriefs in Business ((BRIEFSBUSINESS))

Abstract

The environmental analysis is a precondition for the formulation of an effective strategy that can generate a competitive advantage. Its purpose is to identify strategic forces that may determine the present and future success of a company. In this chapter we present the basic concepts and tools for the study of the firm’s external and internal environment, with particular regard to the macro-economic environmental factors, the industry’s competitive forces and the firm’s internal strategic resources, capabilities and competencies.

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Authors and Affiliations

  1. Department of Business and Law, University of Rome III, Rome, Italy

    Giorgio Gandellini, Alberto Pezzi & Daniela Venanzi

Authors
  1. Giorgio Gandellini
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  2. Alberto Pezzi
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  3. Daniela Venanzi
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Corresponding author

Correspondence to Giorgio Gandellini .

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Gandellini, G., Pezzi, A., Venanzi, D. (2012). External and Internal Analysis of the Environment. In: Strategy for Action – I. SpringerBriefs in Business. Springer, Milano. https://doi.org/10.1007/978-88-470-2487-8_2

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