Psychological Drivers of Chocolate Consumption

  • Enrico Molinari
  • Edward Callus


“Chocolate is cheaper than therapy, and the appointment is not necessary” this quote which came from an unknown person, gives an idea of some of the properties associated with chocolate; it gives instant pleasure, it is considered one of the favorite foods consumed during “comfort eating” and it is also one of the most craved foods [1]–[4].


Food Choice Emotional Eating Sweet Food Crave Food Salty Taste 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Italia 2012

Authors and Affiliations

  1. 1.Department of PsychologyCattolica UniversityMilanItaly

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