Estratto
I clienti delle banche sono, in media, tutt’altro che specialisti della decisione quando sono chiamati a decidere come investire i loro risparmi. II prendere decisioni in ambito finanziario non rappresenta per loro una routine. Eppure, le scelte che sono chiamati a fare sortiranno effetti significativi nel tempo e potranno anche essere fonti di serie preoccupazioni. Con il tempo, però, i clienti acquisiscono una certa esperienza e tendono a valutare i potenziali investimenti attraverso la considerazione di caratteristiche specifiche.
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Monti, M., Gigerenzer, G., Martignon, L. (2009). Le decisioni in ambito finanziario: dall’homo oeconomicus all’homo heuristicus . In: Scegliere, comprare. Springer, Milano. https://doi.org/10.1007/978-88-470-1374-2_3
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DOI: https://doi.org/10.1007/978-88-470-1374-2_3
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