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Statistical Design for Innovation in Virtual Reality

  • Antonio Lanzotti
  • Giovanna Matrone
  • Pietro Tarantino
  • Amalia Vanacore

Abstract

In this chapter, an original design strategy for product innovation is presented. This strategy is based on a continuous innovation process and takes advantages of both emotional design methodologies and participative design tools in virtual reality (VR). It combines techniques for user need identification and virtual reality experiments to simulate user-product interaction. This original combination of techniques allows the early evaluation of the quality of new product concepts, which is essential for the success of innovation.

Keywords

Virtual Reality Virtual Prototype Expert User Quality Element Product Concept 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer 2009

Authors and Affiliations

  • Antonio Lanzotti
    • 1
  • Giovanna Matrone
    • 1
  • Pietro Tarantino
    • 1
  • Amalia Vanacore
    • 1
  1. 1.Department of Aerospace EngineeringUniversity of NaplesNaplesItaly

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