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Mass Customization

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Supplier Selection

Part of the book series: Studies in Systems, Decision and Control ((SSDC,volume 88))

Abstract

Mass customization strategy is not the panacea for all industrial problems to enhance supply chain surplus. However, irrespective of several limitations of mass customization strategies, companies can expect to have certain benefits by using it properly. An attempt has been made in this chapter to discuss in detail postponement, constraints of mass customization, sourcing postponement, advantages of postponement strategy, drivers of postponement strategy, customer order decoupling point (CODP). An innovative postponement strategy is also discussed for sourcing.

Mass customization combines economy of scale and economy of scope to enhance supply chain surplus with demand aggregation.

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Authors and Affiliations

  1. Mechanical Engineering, University of Engineering and Management, Jaipur, Rajasthan, India

    Krishnendu Mukherjee

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  1. Krishnendu Mukherjee
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Correspondence to Krishnendu Mukherjee .

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Mukherjee, K. (2017). Mass Customization. In: Supplier Selection. Studies in Systems, Decision and Control, vol 88. Springer, New Delhi. https://doi.org/10.1007/978-81-322-3700-6_3

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  • DOI: https://doi.org/10.1007/978-81-322-3700-6_3

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  • Publisher Name: Springer, New Delhi

  • Print ISBN: 978-81-322-3698-6

  • Online ISBN: 978-81-322-3700-6

  • eBook Packages: EngineeringEngineering (R0)

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