Case Studies

Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)


This chapter includes a detailed study of co-creation principles employed by Pegasus in bringing about organizational changes in three companies—Company-A, Company-B, and Company-C. The methodologies, learning approaches and techniques used by the Pegasus team are highlighted here. An attempt has been made to shed some light on the real-life applications of co-creation.


Asia Pacific Region Customer Orientation Line Shipping Security Company Process Facilitation 
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Copyright information

© The Author(s) 2017

Authors and Affiliations

  1. 1.Department of Management StudiesIndian Institute of Science (IISc)BangaloreIndia

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