Abstract
Consider a set of mobile users moving along a road network. There are points of interest (POI), possibly of different types at fixed locations on the network. Users may be interested in “pull-type” information/advertisements from facilities within a range. Stores and establishments associated with the facilities may be interested in sending “push-type” offers/advertisements to users in their vicinity. In this work, we provide a theoretical framework for such range queries in location-based mobile advertising.
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Gupta, P. (2015). Algorithms for Road Network Range Queries in Location-Based Services. In: Maharatna, K., Dalapati, G., Banerjee, P., Mallick, A., Mukherjee, M. (eds) Computational Advancement in Communication Circuits and Systems. Lecture Notes in Electrical Engineering, vol 335. Springer, New Delhi. https://doi.org/10.1007/978-81-322-2274-3_29
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DOI: https://doi.org/10.1007/978-81-322-2274-3_29
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