Abstract
Natural and cultural evolutionary processes shall be well implemented in the real-time applications by using memetic computing process. Popular researches based on the evolutionary processes have been dealing with the universal criteria. So the need for location-dependent population searches lead to the research based on the cultural traits of the individual, i.e., memetic computational applications. In the telecom sector, the decision-making process of the corporate customers is taken for study with the applications based on the memetic computation. This paper presents an innovative approach to analyze the customer attitude with objective, subjective, and inter-subjective criteria in the multi-attribute deterministic environment. The two metrics, viz. value of business (VOB) and number of services (NOS), are taken as reference using the memetic attributes. Experimental analysis shows that with respect to the telecom sector, memetic framework has improvised the corporate customer attitude toward the services in the betterment of customer relation management.
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Balakumar, V., Swarnalatha, C. (2015). Memetic Framework Application—Analysis of Corporate Customer Attitude in Telecom Sector. In: Suresh, L., Dash, S., Panigrahi, B. (eds) Artificial Intelligence and Evolutionary Algorithms in Engineering Systems. Advances in Intelligent Systems and Computing, vol 325. Springer, New Delhi. https://doi.org/10.1007/978-81-322-2135-7_22
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DOI: https://doi.org/10.1007/978-81-322-2135-7_22
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