Abstract
The research explores the social stigma associated with the failure of entrepreneurial activity by means of escape velocity. Negative publicity, lack of financial intermediation, disgrace among the stake-holders and lack of social immunity causes social stigma. The research explored the effectiveness of the Social Fluidity Mapping System (SFMS) followed by the entrepreneurs in the context of reducing the social stigma. The affinity created by the entrepreneurs with the society under the corporate social responsibility programme is well thought-out as the social fluidity for the purpose of research. The results contented that the social fluidity mapping is established on the basis of social cohesion theories. It also builds enterprise image. It leverages the social networks to develop business rapport. It establishes alliance strategy to reduce risk and build community funding system to reduce the financial turbulence. High escape velocity ratio leads to reduce the social stigma. The success of social fluidity mapping depends upon the leveraging the social network that creates entrepreneurial structural relationship among the stake holders. The customer reliability is no longer a significant competitive advantage, but trust among the society is a competitive advantage for an entrepreneur to reduce the social stigma related with business failures.
The author acknowledges M. Karthick Kumar, P. Arun Prasanth and G. Arun Prasanth for collecting the data.
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Annexure I
Annexure I
Social fluidity Variables
Sl. No. | Variables | References |
---|---|---|
1 | Business integration | Ahlfors (2005) |
2 | Community affiliation | Tribhuvananda and Nandeshwar (2011) |
3 | Conservative equilibrium | Landier (2005) |
4 | Crowded funding | Agarwal et al. (2010) |
5 | Distribution networks | Hitt et al. (2001) |
6 | Execution complexity | Yixin and Bhattacharya (2008) |
7 | Franchising | Tracey and Jarvis (2007) |
8 | Integrity | Eijaz et al. (2005) |
9 | Passion | Peredo and Mclean (2006) |
10 | Power of prophecy | Wootton and Horne (2010) |
11 | Religious affiliation | Sherkat (2001) |
12 | Research capabilities | Audretsch (2006) |
13 | Responsibility | Eijaz et al. (2005) |
14 | Risk toleration | Peredo and Mclean (2006) |
15 | Service | Seelosa and Mair (2005) |
16 | Social acculturation | Vastag and Montabon (2002) |
17 | Social assimilation | De Palo et al. (2006) |
18 | Social dimension | Galliano (2002) |
19 | Social integration | Eijaz et al. (2005) |
20 | Social media | Zarrella (2009) |
21 | Social simulation | Smeds (1994) |
22 | Social stratification | Bian (2002) |
23 | Social unification | Madsen and Naerssen (2003) |
24 | Social ventures | Tracey and Jarvis (2007) |
25 | Societal cartels | Granovetter (2005) |
26 | Societal interaction | Foley (2008) |
27 | Survival start up | Nancy et al. (2000) |
28 | Teamwork | Zahra and Nielsen (1999) |
29 | Working capital bailout | Gries and Naude (2010) |
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Baba Gnanakumar, P. (2015). Social Fluidity Mapping System—A Way to Reduce Social Stigma in Business Failures. In: Manimala, M., Wasdani, K. (eds) Entrepreneurial Ecosystem. Springer, New Delhi. https://doi.org/10.1007/978-81-322-2086-2_10
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