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Wyke Farms: Sustaining Personality and Profitability

Monetizing Greener Branding
  • Srinivasan Sunderasan
Chapter

Abstract

Farmhouse cheddar was no average cheese. The company that produced it believed that its product was “extra special.” The UK/Somerset, based Clothier family continued to produce the cheddar range at Wyke Farms using Ivy Clothier’s original recipe, first created in 1861.

Keywords

Brand Equity Biogas Plant Premium Price Green Branding Cheese Making 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. Appleyard D (2013) Lush grass becomes lush green for UK biogas project. Renew Energy World Mag 56–59Google Scholar
  2. Armenian Development Agency (2012) Cheese markets: cheese market research for Russian, Georgian, European and Arab Countries, p 63 of 139Google Scholar
  3. Gray J (2013) Making Cheddar: personality and profitability in the West Country. The Manufacturer, 29 July 2013. http://www.themanufacturer.com/articles/making-cheddar/. Accessed 24 Mar 2014
  4. Stones M (2014) Wyke farms hits key green energy target, foodmanufacture.co.uk, William Reed Business Media Limited. http://www.foodmanufacture.co.uk/Manufacturing/Wyke-Farms-hits-key-green-energy-target. Accessed 25 Mar 2014

Copyright information

© Springer India 2015

Authors and Affiliations

  1. 1.Verdurous Solutions Private LimitedMysoreIndia

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