Abstract
It would be difficult to deny that there is, or should be, a link between corporate strategy and information technology (IT) activities. In this chapter, we look at IT can act as a facilitator for taking strategic decisions. We look at strategic IT investments and their needs. We analyze how IT influences various aspects of the strategy such as pricing. We then understand how IT aids in improving the performance of the company by increasing the effectiveness and the efficiency of a company.
The author wishes to acknowledge PHI Learning Private Limited for permitting use of material in this chapter from their publication, Strategic Management—The Indian Context (4th edition, 2012), authored by him.
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Preston J, Hayward TE (1998) An assessment of the relationship between marketing, information and strategy formulation in the UK retail banking sector. 8(4):277–285
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© 2014 Springer India
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Srinivasan, R. (2014). IT and Strategy. In: Strategic Business Decisions. Springer, New Delhi. https://doi.org/10.1007/978-81-322-1901-9_10
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DOI: https://doi.org/10.1007/978-81-322-1901-9_10
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Publisher Name: Springer, New Delhi
Print ISBN: 978-81-322-1900-2
Online ISBN: 978-81-322-1901-9
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