Abstract
Trust status of a service provider is critically important to potential buyers in electronic commerce (e-commerce), particularly when they are unknown to each other, while trust establishment and trust accumulation are still key problems need to be solved. By defining new trust architecture and introducing new concepts of trades’ turnover and trust decline, a trust management model was proposed in this paper. In the new architecture, events were divided into two categories and rules were predefined to determine which formula to use according to the feature of the events occurred during the electronic transaction. In the new trust calculation method, the concepts of trades’ turnover and trust decline were first introduced to further depict the dynamic feature of trust status. Further, to adapt to different application domains, formulae with variable parameters were adopted. Simulation results show that the proposed model precisely implements the long and incremental characteristics of trust establishment process.
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Acknowledgments
This work is partially supported by National Nature Science Foundation of China (61373148), National Social Science Foundation of China (12BXW040), Nature Science Foundation of Shandong Province of China (ZR2012FM038), and Science & Technology Foundation planning Project of Colleges and Universities of Shandong Province of China (J12LN07). The authors also gratefully acknowledge the helpful comments and suggestions of the reviewers, which have improved the presentation.
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Li, F., Liu, P. (2014). Research and Application of Trust Management System. In: Patnaik, S., Li, X. (eds) Proceedings of International Conference on Soft Computing Techniques and Engineering Application. Advances in Intelligent Systems and Computing, vol 250. Springer, New Delhi. https://doi.org/10.1007/978-81-322-1695-7_15
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DOI: https://doi.org/10.1007/978-81-322-1695-7_15
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