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Implementing Corporate Social Responsibility in India: Issues and the Beyond

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Implementing Corporate Social Responsibility

Abstract

Corporate Social Responsibility involves the efforts business organizations undertake to meet their responsibilities both as economic and social agents. Businesses become aware of their social responsibilities through pressure exerted by their stakeholders. Customers, for example, expect businesses to supply reliable and safe products at a fair price. Stockholders demand that corporate operations be managed efficiently and that dividends or improved market value reward their investments. Some insights from the Indian arena have been put forward to envisage the basic essence of Corporate Social responsibility being manifested at the corporate level through their initiatives in this direction.

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Correspondence to Ananda Das Gupta .

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© 2014 Springer India

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Das Gupta, A. (2014). Implementing Corporate Social Responsibility in India: Issues and the Beyond. In: Ray, S., Siva Raju, S. (eds) Implementing Corporate Social Responsibility. Springer, New Delhi. https://doi.org/10.1007/978-81-322-1653-7_2

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