Metaphor of HIV/AIDS Policy: Images and Contexts

  • Vijay Kumar Yadavendu


In this chapter the prevalent concept of ‘victim blaming’ in public health has been contextualised in the philosophical tradition of methodological individualism. Individualism in public health prescribes individual responsibility for self-care that leads to victim blaming. Furthermore, at the end of this section, various macrodimensions of AIDS policy bearing overriding proof of biomedical individualism are discussed. Although AIDS is identified as primarily a disease of the poor and though there is an understanding that poverty and developmental schemes lead in myriad ways to exposure of specific groups to occupations like prostitution, interventions simply involve a search for biomedical cure and behaviour modification of individuals or risk groups.


Social Movement Behaviour Modification Toxic Shock Syndrome Illness Behaviour Methodological Individualism 
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Copyright information

© Springer India 2013

Authors and Affiliations

  • Vijay Kumar Yadavendu
    • 1
  1. 1.Department of PsychologyMagadh UniversityBodh GayaIndia

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