Abstract
In the field of psychology, the historical progression from empirical to rational psychology along the footsteps of Wolf, Kant, Schelling, Wundt, Titchener, James and Watson involved a reduction of the subject matter of psychology to individual behaviour. The behavioural school of psychology regarded as an epitome of physicalism, methodological individualism, reductionism, elementalism, mechanicalism and antinativism. In fact, Weiss claimed that psychology could be framed in terms that approximate to atomic physics. Even three domains of social psychology, identified primarily by the level of analysis within the new practice of individualised explanations. The first, christened ‘psychological social psychology’ (hereafter PSP), is dominated by the experimental tradition, which anchors itself in the experiences and behaviour of individuals, and attempts to understand these in terms of the immediate milieu. Such an approach, by definition of the scientific paradigm within which it operates, is ahistorical and encourages concentration on behaviours. PSP is concerned with the search, elicitation and application process. In PSP, the ‘social’ is regarded as one of a number of ways in which cognitive processes can be studied with a rigorous and precise procedure in controlled laboratory conditions. Like all other methods, it too has its strengths and weaknesses, the latter seemingly outweighing the former. This is due not only to the experimenter’s bias or demand characteristics but above all to the fact that the external validity is often ignored and, when examined, often found wanting because the social side of the interaction has not been analysed for its psychologically relevant features.
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Yadavendu, V.K. (2013). Individuation of Psychology. In: Shifting Paradigms in Public Health. Springer, New Delhi. https://doi.org/10.1007/978-81-322-1644-5_6
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