Selling to Corporate Marketing Intermediaries

  • Nilabja Ghosh
Part of the India Studies in Business and Economics book series (ISBE)


Marketing of most products has today become a professional function drawing from a fast developing academic discipline. With the entry of the private corporate sector, agricultural marketing in India, traditionally a part of culture, is beginning to gain a professional character that brings it closer to high-paying consumers and incorporates the advances in information and other technologies that impact on the marketing process.


Soya Bean Price Information Terminal User Marketing Channel Marketing Cost 
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Copyright information

© Springer India 2013

Authors and Affiliations

  • Nilabja Ghosh
    • 1
  1. 1.Agricultural Economics Research UnitInstitute of Economic GrowthNew DelhiIndia

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