Objectives, Data and Methodology

  • Nilabja Ghosh
Part of the India Studies in Business and Economics book series (ISBE)


Measuring efficiency of agricultural marketing is fraught with complexity and ambiguity.

The empirical literature provides limited support, but most measures suffer serious criticisms and lack of confidence. Supplementing any chosen efficiency measure based on output and input relations by qualitative insights is important.


Supply Chain Market Efficiency Marketing Channel Marketing Cost Market Channel 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. Acharya SS, Agrawal NL (2004) Agricultural marketing in India. Oxford India, DelhiGoogle Scholar
  2. Bardhan P, Dilip M, Masatoshi T (2009) Middlemen margins and globalization. Paper presented at seminar organized by IFPRI, MimeoGoogle Scholar
  3. Bhaduri A (1983) The Economics of Backward Agriculture. Academic Press, New YorkGoogle Scholar
  4. Bharadwaj K (1985) A view on commercialisation in Indian agriculture and the development of the capitalism. Journal of Peasant Studies 12(1):7–25CrossRefGoogle Scholar
  5. Charenes A, Cooper WW, Rhodes E (1978) Measuring the efficiency of decision making units. European Journal of Operational Research 2:429–444CrossRefGoogle Scholar
  6. Clark RJ (1968) Land reform and peasant Market participation on the north highlands of Bolivia. Land Econ 44:153–172CrossRefGoogle Scholar
  7. Harris-White B (1996) A Political Economy of Agricultural Markets in South India, Masters of the countryside. Sage, New DelhiGoogle Scholar
  8. Jasdanwalla ZY (1977) Efficient Agricultural Marketing. Econ Pol Wkly 12(53):A133, 31 Dec 1977Google Scholar
  9. Kakaty G, Borah D (2011) Impact of emerging channels in agricultural marketing – benefits to producer-seller and marketing costs and margins of orange and potato in Assam. Agro-Economic Research Centre for North East India, Assam Agricultural University, JohratGoogle Scholar
  10. Kohls RL, Uhl JN (1980) Marketing of Agricultural Products, 5th edn. Macmillan Publishing, New YorkGoogle Scholar
  11. Marx K (1974) Capital. Lawrence and Wishart, LondonGoogle Scholar
  12. Mulky AG (2008) Enhancing Marketing performance: Academic Perspective. IIMB Management Review 20(4)Google Scholar
  13. Shepherd GS (1965) Marketing farm products – economic analysis. Iowa State University Press, Ames, pp 254Google Scholar
  14. Williamson OE (1985) The Economic Institution of capitalism. The Free Press/MacMillian, New YorkGoogle Scholar

Copyright information

© Springer India 2013

Authors and Affiliations

  • Nilabja Ghosh
    • 1
  1. 1.Agricultural Economics Research UnitInstitute of Economic GrowthNew DelhiIndia

Personalised recommendations