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Objectives, Data and Methodology

  • Nilabja Ghosh
Chapter
Part of the India Studies in Business and Economics book series (ISBE)

Abstract

Measuring efficiency of agricultural marketing is fraught with complexity and ambiguity.

The empirical literature provides limited support, but most measures suffer serious criticisms and lack of confidence. Supplementing any chosen efficiency measure based on output and input relations by qualitative insights is important.

Keywords

Supply Chain Market Efficiency Marketing Channel Marketing Cost Market Channel 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

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Copyright information

© Springer India 2013

Authors and Affiliations

  • Nilabja Ghosh
    • 1
  1. 1.Agricultural Economics Research UnitInstitute of Economic GrowthNew DelhiIndia

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