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Evolution and Reconstitution of Markets

  • Nilabja Ghosh
Chapter
Part of the India Studies in Business and Economics book series (ISBE)

Abstract

Marketing, world over, evolved from primitive and simple transactions to lengthening and complex chains. Today, it is on the threshold of yet another round of transformation marked by vertical coordination, improved technology and altered managerial practices.

Keywords

Supply Chain Transaction Cost Channel Length Vertical Integration Vertical Coordination 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer India 2013

Authors and Affiliations

  • Nilabja Ghosh
    • 1
  1. 1.Agricultural Economics Research UnitInstitute of Economic GrowthNew DelhiIndia

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