Evolution and Reconstitution of Markets

  • Nilabja Ghosh
Part of the India Studies in Business and Economics book series (ISBE)


Marketing, world over, evolved from primitive and simple transactions to lengthening and complex chains. Today, it is on the threshold of yet another round of transformation marked by vertical coordination, improved technology and altered managerial practices.


Supply Chain Transaction Cost Channel Length Vertical Integration Vertical Coordination 
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Copyright information

© Springer India 2013

Authors and Affiliations

  • Nilabja Ghosh
    • 1
  1. 1.Agricultural Economics Research UnitInstitute of Economic GrowthNew DelhiIndia

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