Local Marketing Support in Bihar

  • Nilabja Ghosh
Part of the India Studies in Business and Economics book series (ISBE)


Marketing remains open in Bihar where we study an indigenously evolved model that bypasses the vested trading interests, but poverty is a serious obstacle to effective marketing.


Small Farmer Ganges Plain Marketing Cost Local Trader Distant Market 

Copyright information

© Springer India 2013

Authors and Affiliations

  • Nilabja Ghosh
    • 1
  1. 1.Agricultural Economics Research UnitInstitute of Economic GrowthNew DelhiIndia

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