Abstract
Marketing remains open in Bihar where we study an indigenously evolved model that bypasses the vested trading interests, but poverty is a serious obstacle to effective marketing.
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- 1.
Investigation for collecting primary information is conducted by the Agro-Economic Research Centres (AERCs) in the T.M. Bhagalpur University, Bhagalpur.
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© 2013 Springer India
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Ghosh, N. (2013). Local Marketing Support in Bihar. In: India’s Agricultural Marketing. India Studies in Business and Economics. Springer, New Delhi. https://doi.org/10.1007/978-81-322-1572-1_13
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DOI: https://doi.org/10.1007/978-81-322-1572-1_13
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Publisher Name: Springer, New Delhi
Print ISBN: 978-81-322-1571-4
Online ISBN: 978-81-322-1572-1
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