Local Marketing Support in Bihar
Part of the India Studies in Business and Economics book series (ISBE)
Marketing remains open in Bihar where we study an indigenously evolved model that bypasses the vested trading interests, but poverty is a serious obstacle to effective marketing.
KeywordsSmall Farmer Ganges Plain Marketing Cost Local Trader Distant Market
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
© Springer India 2013