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Direct Marketing by Farmers

  • Nilabja Ghosh
Chapter
Part of the India Studies in Business and Economics book series (ISBE)

Abstract

Direct marketing is a departure from the vertically integrated and private sector driven marketing that is fast becoming a feature in today’s agriculture, but it has marked advantages worth consideration.

Keywords

Regulate Market Direct Marketing Marketing Channel Traditional Market Marketing Cost 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer India 2013

Authors and Affiliations

  • Nilabja Ghosh
    • 1
  1. 1.Agricultural Economics Research UnitInstitute of Economic GrowthNew DelhiIndia

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