Direct Marketing by Farmers
Part of the India Studies in Business and Economics book series (ISBE)
Direct marketing is a departure from the vertically integrated and private sector driven marketing that is fast becoming a feature in today’s agriculture, but it has marked advantages worth consideration.
KeywordsRegulate Market Direct Marketing Marketing Channel Traditional Market Marketing Cost
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
© Springer India 2013