Selling to Organized Retailers

  • Nilabja Ghosh
Part of the India Studies in Business and Economics book series (ISBE)


Bringing in organized retailers to mediate in the market appears to substantially lighten the farmer’s burden of marketing. However, several issues have to be resolved such as rejection, product wastage and local resistances, but not least among them in significance is the question: how will the price be decided?


Supply Chain Price Determination Price Information Collection Centre Marketing System 
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Copyright information

© Springer India 2013

Authors and Affiliations

  • Nilabja Ghosh
    • 1
  1. 1.Agricultural Economics Research UnitInstitute of Economic GrowthNew DelhiIndia

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