Corporate Social Responsibility: The Indian Story Comes a Full Circle
From ancient times, the merchant communities in India were held in high esteem and acclaim for their generous contributions for meeting the needs of society. Religious faith and a high sense of human concern were the initial driving forces that promoted philanthropy as a fair and honest mode of redistribution of individual and business wealth. Some who considered themselves to be privileged and empowered adopted a paternalistic attitude and decided on the directions in which funds or resources are to be deployed for social benefits.
KeywordsCorporate Social Responsibility Corporate Governance Corporate Social Responsibility Activity Corporate Social Responsibility Initiative Triple Bottom Line
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