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Corporate Social Responsibility: The Indian Story Comes a Full Circle

  • Shashank Shah
  • V. E. Ramamoorthy
Chapter
Part of the India Studies in Business and Economics book series (ISBE)

Abstract

From ancient times, the merchant communities in India were held in high esteem and acclaim for their generous contributions for meeting the needs of society. Religious faith and a high sense of human concern were the initial driving forces that promoted philanthropy as a fair and honest mode of redistribution of individual and business wealth. Some who considered themselves to be privileged and empowered adopted a paternalistic attitude and decided on the directions in which funds or resources are to be deployed for social benefits.

Keywords

Corporate Social Responsibility Corporate Governance Corporate Social Responsibility Activity Corporate Social Responsibility Initiative Triple Bottom Line 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. Keys, T., Malnight, T. W., & Kees van der Graf. (2009). Making the most of corporate social responsibility. McKinsey Quarterly, December 2009 Issue.Google Scholar
  2. Porter, M., & Kramer, M. (2011). Creating shared value: How to reinvent capitalism and unleash a wave of innovation and growth. Harvard Business Review, 89(1), 62–77.Google Scholar

Copyright information

© Springer India 2014

Authors and Affiliations

  • Shashank Shah
    • 1
  • V. E. Ramamoorthy
    • 2
  1. 1.Department of Management StudiesSri Sathya Sai Institute of Higher Learning Prasanthi NilayamAnantapur DistrictIndia
  2. 2.Faculty of Management and CommerceSri Sathya Sai Institute of Higher Learning Prasanthi NilayamAnantapur DistrictIndia

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