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Uncovering the Corporate Soul: A Road Map for Affirmative Action

  • Shashank Shah
  • V. E. Ramamoorthy
Chapter
Part of the India Studies in Business and Economics book series (ISBE)

Abstract

In the global economy, all corporate enterprises, including domestic enterprises, are global players. Indian companies are exploring opportunities for expanding business beyond the borders. Companies at home—small, medium and large—are gearing up to face competition from invading multinationals. The pressure for meeting the demands of the diverse stakeholders, the community and the state has come to stay, and social responsiveness is inevitable for survival, success and growth. Business today has gained high potential as a very powerful engine of social change.

Keywords

Corporate Social Responsibility Corporate Governance Infrastructure Development Human Resource Management Practice United Nations Global Compact 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer India 2014

Authors and Affiliations

  • Shashank Shah
    • 1
  • V. E. Ramamoorthy
    • 2
  1. 1.Department of Management StudiesSri Sathya Sai Institute of Higher Learning Prasanthi NilayamAnantapur DistrictIndia
  2. 2.Faculty of Management and CommerceSri Sathya Sai Institute of Higher Learning Prasanthi NilayamAnantapur DistrictIndia

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