Uncovering the Corporate Soul: A Road Map for Affirmative Action
In the global economy, all corporate enterprises, including domestic enterprises, are global players. Indian companies are exploring opportunities for expanding business beyond the borders. Companies at home—small, medium and large—are gearing up to face competition from invading multinationals. The pressure for meeting the demands of the diverse stakeholders, the community and the state has come to stay, and social responsiveness is inevitable for survival, success and growth. Business today has gained high potential as a very powerful engine of social change.