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Integrating Individual Social Responsibility in a Corporate Framework: The SAI Way

  • Shashank Shah
  • V. E. Ramamoorthy
Chapter
Part of the India Studies in Business and Economics book series (ISBE)

Abstract

The five basic universal values (truth, right conduct, peace, love and non-violence) that make us ‘human’ are not just relevant but are essential and integral to professional and organisational development (Fig. 11.1). The individual and the organisation have a reciprocal relationship with nature and society, with an obligation to give something back in return for the benefits provided by them.

Keywords

Corporate Social Responsibility Social Responsibility Corporate Social Responsibility Activity Corporate Social Responsibility Initiative Corporate Social Responsibility Programme 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. Porter, M., & Kramer, M. (2006). Strategy and society: The link between competitive advantage and corporate social responsibility. Harvard Business Review, 84(12), 76–92.Google Scholar
  2. Porter, M., & Kramer, M. (2011). Creating shared value: How to reinvent capitalism and unleash a wave of innovation and growth. Harvard Business Review, 89(1), 62–77.Google Scholar

Copyright information

© Springer India 2014

Authors and Affiliations

  • Shashank Shah
    • 1
  • V. E. Ramamoorthy
    • 2
  1. 1.Department of Management StudiesSri Sathya Sai Institute of Higher Learning Prasanthi NilayamAnantapur DistrictIndia
  2. 2.Faculty of Management and CommerceSri Sathya Sai Institute of Higher Learning Prasanthi NilayamAnantapur DistrictIndia

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