Abstract
The five basic universal values (truth, right conduct, peace, love and non-violence) that make us ‘human’ are not just relevant but are essential and integral to professional and organisational development (Fig. 11.1). The individual and the organisation have a reciprocal relationship with nature and society, with an obligation to give something back in return for the benefits provided by them.
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Notes
- 1.
Details regarding the detailed causes for these divestitures are not known to this researcher and are beyond the scope of this work.
- 2.
The list is not comprehensive but indicative of the major initiatives undertaken through the iDo programme between 2007 and 2010. While the quantum of initiatives is not large, it is substantial for an organisation with an employee base of 400. Also, the activities highlighted here focus on how individual employees’ involvement in the social responsibility activities of the company played a major role in the success of the iDo initiative.
- 3.
Porter, Michael and Kramer, Mark (2006), ‘Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility’, Harvard Business Review, Vol. 84(12), pp. 76–92.
- 4.
Personal Interview.
- 5.
The period of study was from its inception in 2005–2010.
- 6.
Drucker, Peter (1995), Managing in a Time of Great Change, New York: Truman Talley Books/Dutton, Oxford: Butterworth-Heinemann Ltd., Classic Collection, pp. 296–297.
- 7.
Porter, Michael and Kramer, Mark (2011), ‘Creating Shared Value: How to reinvent capitalism and unleash a wave of innovation and growth’, Harvard Business Review, Vol. 89 (1), pp. 62–77.
References
Porter, M., & Kramer, M. (2006). Strategy and society: The link between competitive advantage and corporate social responsibility. Harvard Business Review, 84(12), 76–92.
Porter, M., & Kramer, M. (2011). Creating shared value: How to reinvent capitalism and unleash a wave of innovation and growth. Harvard Business Review, 89(1), 62–77.
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Shah, S., Ramamoorthy, V.E. (2014). Integrating Individual Social Responsibility in a Corporate Framework: The SAI Way . In: Soulful Corporations. India Studies in Business and Economics. Springer, New Delhi. https://doi.org/10.1007/978-81-322-1275-1_11
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DOI: https://doi.org/10.1007/978-81-322-1275-1_11
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