The Idea

  • Battula Kalyana Chakravarthy
  • Janaki Krishnamoorthi


Armed with sufficient data including the product brief, product shortcomings and user needs, we were in a position to find solutions to the problems faced by the users as well as address the shortcomings in the product. But what is the ideal solution that would resolve all the issues? This is difficult to answer unless the solution is looked at from various angles, that is, reflect on the solution holistically from different perspectives like materials to be used for manufacturing the product, production process, transportation, costs etc. By integrating the post-design stages into the design phase, we aimed to eliminate the snags that might occur and hamper our efforts to create a production-friendly and cost-effective product.


Idea Generation Ideal Solution Creative Idea Product Shortcoming Affinity Group 
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Copyright information

© Springer India 2013

Authors and Affiliations

  • Battula Kalyana Chakravarthy
    • 1
  • Janaki Krishnamoorthi
    • 2
  1. 1.Industrial Design CentreIndian Institute of Technology BombayMumbaiIndia
  2. 2.MumbaiIndia

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