The Product Brief

  • Battula Kalyana Chakravarthy
  • Janaki Krishnamoorthi


Once we were acquainted with the Post Box users and their requirements and became familiar with the product, its features and drawbacks, we focused on understanding what the client wanted from the new product. This process formulates the product brief, where the client lists out the needs the product should fulfil (like it should be durable, easy to maintain and convenient to use) and limitations (like cost constraints statutory requirements) within which the product should be developed.


Primary User User Profile Product Price Development Cost Academic Environment 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer India 2013

Authors and Affiliations

  • Battula Kalyana Chakravarthy
    • 1
  • Janaki Krishnamoorthi
    • 2
  1. 1.Industrial Design CentreIndian Institute of Technology BombayMumbaiIndia
  2. 2.MumbaiIndia

Personalised recommendations