The Scenario

  • Battula Kalyana Chakravarthy
  • Janaki Krishnamoorthi


Designing for the public domain is always a challenging task, as the product is generally used by a large cross section of the population and consequently has to meet their diverse aspirations. To understand these aspirations, a thorough user study covering various aspects – right from users’ requirements, their likes and dislikes – to product features as well as their cultural implications has to be undertaken before designing a new product (Fig. 3.1).


Cast Iron User Study Secondary User Large Cross Section Cultural Implication 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer India 2013

Authors and Affiliations

  • Battula Kalyana Chakravarthy
    • 1
  • Janaki Krishnamoorthi
    • 2
  1. 1.Industrial Design CentreIndian Institute of Technology BombayMumbaiIndia
  2. 2.MumbaiIndia

Personalised recommendations