The Launch

  • Battula Kalyana Chakravarthy
  • Janaki Krishnamoorthi


At the time when the pilot project was completed, India Post was celebrating 150 years of its operations (Fig. 12.1). This seemed an opportune moment to launch the new Post Box. India Post officials also agreed and the new Post Box was unveiled on 18th October 2005 at Hotel Le Meridien, New Delhi, by Mr. Dayanidhi Maran, then Minister for Communications and Information Technology (Fig. 12.2). Soon after, the 25 boxes produced under the pilot project were installed in Delhi, Bombay, Chennai and Patna (Fig. 12.3).


Pilot Project Public Private Partnership Private Partnership Advertising Campaign Television Channel 
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Copyright information

© Springer India 2013

Authors and Affiliations

  • Battula Kalyana Chakravarthy
    • 1
  • Janaki Krishnamoorthi
    • 2
  1. 1.Industrial Design CentreIndian Institute of Technology BombayMumbaiIndia
  2. 2.MumbaiIndia

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