Developing Sustainable IT Market Information Services: The Case of Esoko

  • Olayinka David-West
Conference paper


This chapter introduces Esoko, an IT system offering market information services (MIS) from which sustainability factors relevant to emerging economies are derived. Using the case study method and a research design formulated by the inclusive markets team of the United Nations Development Programme (UNDP), qualitative data was acquired through semi-structured interviews and company documents and subsequently analysed using coding techniques. The resultant 14-factor model illustrates three distinct dimensions of sustainable MIS – consumer, organisational, and institutional. The findings demonstrate that unlike static enterprise or governmental IT systems, MIS are dynamic and require continuous information services and hence cannot be bound by time.


Business Model Short Message Service United Nations Development Programme Market Information Critical Success Factor 
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Copyright information

© Springer India 2013

Authors and Affiliations

  1. 1.Lagos Business SchoolPan-African UniversityAjahNigeria

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