Marketing Dynamics in Technology-Based Industries: Pioneering Advantage, Customer Experience, and Adaptive Pricing
In this chapter, we address three important research and managerial issues relevant to the dynamic marketplace of technology-based industries.
Is there a pioneering market-share advantage? What should be the strategic marketing approach to this entry phenomenon?
What is a useful customer care conceptual model?
What is appropriate pricing approach?
KeywordsMarket Share Customer Service Reference Price Customer Experience Early Entrant
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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