Marketing Dynamics in Technology-Based Industries: Pioneering Advantage, Customer Experience, and Adaptive Pricing

  • Gurumurthy Kalyanaram
Conference paper


In this chapter, we address three important research and managerial issues relevant to the dynamic marketplace of technology-based industries.
  • Is there a pioneering market-share advantage? What should be the strategic marketing approach to this entry phenomenon?

  • What is a useful customer care conceptual model?

  • What is appropriate pricing approach?


Market Share Customer Service Reference Price Customer Experience Early Entrant 
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Copyright information

© Springer India 2013

Authors and Affiliations

  1. 1.NMIMS UniversityMumbaiIndia

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