Marketing Dynamics in Technology-Based Industries: Pioneering Advantage, Customer Experience, and Adaptive Pricing
In this chapter, we address three important research and managerial issues relevant to the dynamic marketplace of technology-based industries.
Is there a pioneering market-share advantage? What should be the strategic marketing approach to this entry phenomenon?
What is a useful customer care conceptual model?
What is appropriate pricing approach?
KeywordsMarket Share Customer Service Reference Price Customer Experience Early Entrant
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