Comparing Flowing Stream Strategy and Blue Ocean Strategy
A major strategic framework that acted as inspiration for evolution of flowing stream strategy is blue ocean strategy. The blue ocean strategy, rather than taking competition as the benchmark, uses the strategic logic of value innovation. It is a radical and discontinuous change strategy that makes the competition irrelevant by enhancing the value with a big leap and opening up new and uncontested market space. Such dramatic improvement in the value, both for the customers and the company, is made possible through radically different products or services. Some glaring examples of important blue oceans created in the past are the Model T by Ford and small, fuel efficient Japanese cars in the automobile industry; the electronic computer, the PC, and the Internet in the computer industry; and host of innovative services such as low-cost airlines (Southwest Airlines) and partly owned aeroplanes (NetJets).
KeywordsStrategic Action Strategic Change Strategic Factor Strategic Flexibility Market Space
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