Case Studies of Flowing Streams

Part of the Management for Professionals book series (MANAGPROF)


The steps of flowing stream strategy process (discussed in part IV) are supposed to be deployed in terms of the continuity and change of both the customer and enterprise factors. The case studies of General Motors (GM), Hero MotoCorp Limited (HML), Nokia Siemens Networks (NSN), and Mahindra & Mahindra (M&M), using this process, are presented in this chapter. These case studies are illustrative in nature to capture the nuances of the proposed methodology rather than presenting comprehensive strategies of these case organizations. Each case study presented here has some unique characteristics. The case study of GM is an application on the lines of IBM (presented as a running case study). This provides the case at one place to understand the process together. The case study of HML uses dynamic assessment of continuity and change forces, and alignment of strategies with strategic direction. The case study of NSN is a limited experimentation in the context of the case organization. The case study of M&M presents an application in the context of strategic innovation management.


Supply Chain Core Competence General Motor Change Force Strategic Action 
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  1. Klepper, S. (2001). The evolution of the US automobile industry and Detroit as its capital. Pittsburgh: Carnegie Mellon University.Google Scholar
  2. Sushil, Garg, R. K., & Jain, S. (2010). Status of continuity forces in Indian industry: A survey. International Journal of Business Continuity and Risk Management, 1(2), 166–186.CrossRefGoogle Scholar

Copyright information

© Springer India Pvt. Ltd. 2013

Authors and Affiliations

  • Sushil
    • 1
  1. 1.Department of Management StudiesIndian Institute of Technology DelhiNew DelhiIndia

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