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Converge–Flow–Diverge Framework

Chapter
Part of the Management for Professionals book series (MANAGPROF)

Abstract

Treating enterprises as flowing streams there could be three major strategic phases, viz., converge, flow, and diverge. By drawing similarities and analogies from nature, enterprises can chart out natural growth trajectories and may open new vistas of growth. A stream might originate in the form of a trickle, and with its flow trajectories through hills, planes, and many landscapes, it may turn out to be a huge river basin like “Ganges” in India originating from “Gangotri” in Himalayas.

Keywords

Business Process Strategic Alliance Flowing Stream Flow Strategy American Airline 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Reference

  1. Mintzberg, H. (1987, July–August). Crafting strategy. Harvard Business Review, pp. 66–75.Google Scholar

Copyright information

© Springer India Pvt. Ltd. 2013

Authors and Affiliations

  • Sushil
    • 1
  1. 1.Department of Management StudiesIndian Institute of Technology DelhiNew DelhiIndia

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