Converge–Flow–Diverge Framework

Part of the Management for Professionals book series (MANAGPROF)


Treating enterprises as flowing streams there could be three major strategic phases, viz., converge, flow, and diverge. By drawing similarities and analogies from nature, enterprises can chart out natural growth trajectories and may open new vistas of growth. A stream might originate in the form of a trickle, and with its flow trajectories through hills, planes, and many landscapes, it may turn out to be a huge river basin like “Ganges” in India originating from “Gangotri” in Himalayas.


Business Process Strategic Alliance Flowing Stream Flow Strategy American Airline 


  1. Mintzberg, H. (1987, July–August). Crafting strategy. Harvard Business Review, pp. 66–75.Google Scholar

Copyright information

© Springer India Pvt. Ltd. 2013

Authors and Affiliations

  • Sushil
    • 1
  1. 1.Department of Management StudiesIndian Institute of Technology DelhiNew DelhiIndia

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