• N. K. Singh
Part of the Management for Professionals book series (MANAGPROF)


Realization is accurate sensing of external environmental reality and responding to it promptly and accurately. It refers to organizational ability to internally respond to external signals of reality. An ineffective organization fails to do so. Coping mechanisms of such an organization are dysfunctional. An effective management perceives the external reality accurately and quickly. Various changes, which take place in the external environment, relate to the market force, political and sociological pressures and technological changes. An effective organization senses these changes and responds to them in time. The process of realization entails internalizing the message from external environment with a view to take appropriate and timely decisions for increasing the adaptability and change within. It calls for fine-tuning and honing the reflexes of an organization. The process of realization is based on three factors:


External Reality Organizational Ability Import Machinery Cash Management Business Priority 
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Copyright information

© Springer India Pvt. Ltd. 2012

Authors and Affiliations

  • N. K. Singh
    • 1
  1. 1.Rajarshi School of Management and TechnologyVaranasiIndia

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