Abstract
I agree it needs clarification. Need culture too imply value? But in my coining the phrase, I have differentiated between short-term and long-term goals. A need culture signifies urgency and, in patterns, it reflects speed and satisfaction in this case; therefore, values so chosen are of immediate concern rather than stable or futuristic concern.
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Singh, N.K. (2012). Understanding Organizational Culture: Values. In: Mantras for Managers. Management for Professionals. Springer, New Delhi. https://doi.org/10.1007/978-81-322-0469-5_9
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DOI: https://doi.org/10.1007/978-81-322-0469-5_9
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