Marketing and Management

  • Kenichiro Imagawa


With advancement in the surgical techniques, the public image of hair restoration surgery has greatly improved over the past two decades [1]. Nevertheless, such advances demand more meticulous effort in every single step, thus requiring increased time and labor. New hair surgeons, consequently, may find it difficult to start a practice in hair restoration.


Public Image Advertising Cost Internet Advertising Graft Insertion Internet Marketing 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    International Society of Hair Restoration Surgery: 2009 Practice Census Results. Prepared by ISHRS in 2009Google Scholar
  2. 2.
    Kingsley S (2005) Solutions to solving the public perception of hair restoration. Hair Transplant Forum Int 15:9–10Google Scholar
  3. 3.
    Leonard RT (2006) Report from the Chair of the Media Relations Committee. Hair Transplant Forum Int 16:163–164Google Scholar
  4. 4.
    DiStefano MS (2005) Survey reveals hair-raising numbers. Hair Transplant Forum Int 15:194–195Google Scholar
  5. 5.
    Japanese Medical Law Code 205, 6-5, 6-6, 6-8, 73, and 74 (announced in 1945). A partial amendment of the Code: The items to which advertisements are permitted in medical practices (physician/dentist/midwife at clinic/hospital). Code 108. Announced in 2007 by Japan Ministry of Health and Labor, No. 108 (in Japanese)Google Scholar
  6. 6.
    Mangubat EA (2002) ISHRS website update. Hair Transplant Forum Int 12:141Google Scholar
  7. 7.
    Mangubat EA (2002) So you want to start your own website? Hair Transplant Forum Int 12:143Google Scholar
  8. 8.
    Manne F (2002) Internet tips. Hair Transplant Forum Int 12:139–140Google Scholar
  9. 9.
    Unger WP (2004) A commentary on internet websites related to hair loss and treatment. Hair Transplant Forum Int 14:17–24Google Scholar
  10. 10.
    Reed WH (2003) The independent internet marketing site: a symbiotic confederation? Hair Transplant Forum Int 13:255–256Google Scholar
  11. 11.
    ISHRS (2004) International Society of Hair Restoration Surgery: position paper on professionalism and the internet (October 15.2003). Hair Transplant Forum Int 14:25–26Google Scholar
  12. 12.
    Bakhurin I (2003) Analyzing the effectiveness of your marketing campaign. Hair Transplant Forum Int 13:377–392Google Scholar
  13. 13.
    Rassman WR (2003) The future of hair transplantation. Hair Transplant Forum Int 13:419–428Google Scholar
  14. 14.
    Rassman WR (2006) The business of hair restoration: can new doctors penetrate it? Hair Transplant Forum Int 16:47–48Google Scholar
  15. 15.
    Puig C (2004) Growing the hair restoration market. Hair Transplant Forum Int 14:31–32Google Scholar

Copyright information

© Springer 2010

Authors and Affiliations

  • Kenichiro Imagawa
    • 1
    • 2
  1. 1.Yokobi ClinicYokohamaJapan
  2. 2.Japan Society of Aesthetic and Reconstructive SurgeryJapan

Personalised recommendations