Abstract
In this chapter, we want to discuss the possibility of an Asian style innovative TDM for the future. As you see, there are big differences in urban density and lifestyles among Asia, Europe and America. It is our task to design an Asian style TDM fitted to Asian lifestyle and values.
First, the general definition of TDM and its role in Asian transport strategy are discussed in Sections 9.1.1 and 9.1.2. As described in Section 3.1, Asian cities will have higher concentration of demand and more difficulties to expand capacity of accommodation facilities. In this context, many innovative TDM tools are available such as job-housing location control as long-term TDM and congestion pricing with higher possibilities of green mode of travel as shown in Section 9.1.3.
Second, we summarize our research on Asian TDM to consider Asian taste such as nature-friendly lifestyle, pluvial weather and Asian style such as wide-use of private mode other than car such as motorcycles and bicycles.
The first one is weather-based TDM in Asia. One neglected aspect of transport planning is weather variation among seasons and/or weeks. It must be possible to design special TDM in rainy season. Actual variation of travel demand due to weather and possible TDM are discussed in Section 9.2.1.
The second one is Active Travel. Instead of providing congestion information and environmental impact information, it is possible to give exercise energy of travel to promote walking and cycling in daily life. Active Travel is now starting in many countries such as England, Australia, Canada, USA and Japan. In our understanding, Asian people are ready to do Active Travel because they prefer nature-friendly lifestyle. This is discussed in Section 9.2.2.
The third one is Web-based MM. It is fitted to the Asian people, who take the lead in Computer Gaming. Using Web-based MM, Asian people can find a way by themselves to reduce CO2 emission while keeping their quality of life.
Because TDM is not easy to do as one tries to diet, special communication through web-based MM is needed for each client. A snapshot of iSMAP and its high potential are described in Section 9.2.3.
And the fourth one is Soft-Landing Motorization Management. In Section 9.3, the importance of the motorcycle in Asian cities is shown, and strategies and measures to control motorcycle ownership and use are discussed.
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Ieda, H. (2010). Travel Demand Management in Asian Context. In: Ieda, H. (eds) Sustainable Urban Transport in an Asian Context. cSUR-UT Series: Library for Sustainable Urban Regeneration, vol 9. Springer, Tokyo. https://doi.org/10.1007/978-4-431-93954-2_9
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DOI: https://doi.org/10.1007/978-4-431-93954-2_9
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