Business Graphics and the Stakeholder Approach

An Exploratory Field Experiment
  • Albert Lejeune
  • François Bolduc
  • Nadia Magnenat-Thalmann
Conference paper


In this article, the concept of a stakeholder is borrowed from the strategic management literature. Our question is, “Which graphics format will influence a stakeholder network in the most efficient way?” To answer this question we define two categories of business graphics: (i) “circulation” graphics intended to circulate from node to node inside a network and ( ii ) “terminal” graphics in which the specific use is localized at only one node in a network. With the help of the GRAFEDIT, GRAFANA and CINEDATA software packages, we generate various graphic formats (line charts, pie charts, bar charts, pictographs, pictorial unit graphs and 3D charts). Finally an exploratory f i e l d experiment is set up to verify the following hypothesis: for a given problem and for a multiple stakeholder network, managers manipulate graphics formats to inform and influence different stakeholders in different ways. The results show the importance of the stakes (defined by a specific problem) and the stakeholders (internal or external to the organization) in the choice of a graph format. Some cultural aspects may also explain difference s between functions and position in the hierarchy.


Graphic Format External Stakeholder Gulf Region Stakeholder Approach Internal Stakeholder 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Tokyo 1985

Authors and Affiliations

  • Albert Lejeune
    • 1
  • François Bolduc
    • 1
  • Nadia Magnenat-Thalmann
    • 1
  1. 1.MIRALAB, Ecole des Hautes Etudes CommercialesUniversité de MontréalMontréalCanada

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